Who we are

Excel Beauty Cosmetics Ltd.

Excel Beauty Cosmetics Ltd. is a British based importer, manufacturer and wholesale distributor. We develop, design and source fun and fashionable products alongside professional equipment. Our product lines include hair styling products, mineral makeup and skin care, professional massage equipment and accessories. We are based in the UK but operate throughout Europe. In the past years we’ve gathered a large number of accounts that consists of department stores, specialty retail locations and various single and chain stores around Europe.

What we do

Wholesale Distribution

Our UK warehouse provides for customers of any size with products in many retail categories: Mineral makeup, skincare, hairstyling tools, health & wellness, accessories and more.

Specialty Retail

We have worked with hundreds of retailers and mall managers to design and manufacture kiosks, displays, and other merchandising solutions.

Professional Division

A one-stop-shop for health & well-being professionals as well as spa owners, supplying oils, creams, furniture and accessories for home & professional use.

Marketing & Online Presence

We provide our wholesale customers with dedicated support for all their print & online graphic needs, as well as online presence solutions.

Business Development

We turn ideas & opportunities into long-term value. Join our growing family of partners & operators who deliver unique products & services.

Store Establishment

From concept to construction through all the paperwork, we specialize in establishing high-end retail stores in prime locations.

Our Brands

Aria Beauty
Relaxus UK Professional